Africa Now: Fikirte Addis "Designing Contemporary Ethiopian Garments With A Traditional Soul:"
Fikirte Addis, the founder of Yefikir designs, is drawing on Ethiopia's rich cultural heritage to create modern, everyday clothing.
Fikirte Addis is an Ethiopian fashion designer and the founder of Yefiker Design, a label renowned for its use of the most sophisticated Ethiopian traditional fabrics to create contemporary clothing.
“Since I began designing there has always been a dilemma about whether to stay modern and follow modern trends or to be cultural and in-touch with your identity,” says Addis. She resolves this dilemma by experimenting with different garments, cuts, beading techniques and beading.
“It’s important that [customers] have a touch of culture that still exists in the modern world and it doesn’t have to be too cultural or too modern.”
- Documentary Films