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CGTN: AU Launches Sensitization Campaign to Promote Continent's Domain

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At the same time, the African Union has launched a sensitization campaign to popularize and promote its dot Africa internet domain. The domain was launched in February 2017 and is to be made available across the continent. So far, dot Africa has given Africa an opportunity to forge a unique online identity that will associate products, services or information with the continent and people of Africa. It is hoped that this will give the continent a competitive edge as marker of authenticity, and also uniquely brand the African continent.


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