This video shows how the Digital Green approach is being implemented in the Ethiopian context. In order to effectively test the feasibility of the Digital Green approach in multiple geographies, Digital Green Foundation initiated work in Ethiopia in 2012. In Ethiopia, Digital Green partnered with International Development Enterprises (iDE), Oxfam America and Sasakowa Global 2000 to facilitate the use of participatory, locally relevant, mediated, instructional videos to promote key agricultural behaviors to farmers. By working with Ethiopian government and non-profit extension systems, Digital Green aims to improve livelihood opportunities and the food security of rural poor households.The video shows experiences and testimonials from farmers, extension agents, government extension leaders and NGOs,
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